Yakelos Olive Oil and Blockchain

When you’re standing in front of the olive oil aisle at the supermarket, you’ve probably picked up a bottle and studied the label. Questions like “Is it really extra virgin olive oil?” or “Does it really come from the country stated on the label?” creep into your mind.

Even within the world of olive oil, there are companies that do not take the truth so seriously. Sometimes you will find on a bottle of Italian olive oil the term 'Extra virgin olive oil. Olive oil obtained directly from olives and by mechanical means of superior quality', which may be correct linguistically, but it does conceal the fact that the olive oil in that bottle could come from anywhere. After all, there is no information anywhere about the origin of those olives.

Spanish olive oil suppliers sell more than the country can produce itself each year, which is why large quantities of olive oil have to be imported from (mainly) Tunisia . This Tunisian oil is mixed with Spanish olive oil and then sold as “Spanish olive oil”.

CHO, the parent company of Terra Delyssa, is so proud of its olive oil that they approached IBM, the world’s leading provider of food and beverage products, to use IBM Food Trust [1] technology . IBM Food Trust is a certified blockchain network that provides a more efficient way of working across the entire food supply chain. IBM Food Trust now provides traceability and transparency for Terra Delyssa extra virgin olive oil across eight quality control points, including the orchard where the olives were grown, the mill where the olives were pressed, and the facilities where the oil was filtered, bottled, stored, distributed and more. Consumers can simply scan

the QR code on the label of each bottle of Terra Delyssa Tunisian extra virgin olive oil and track its entire journey from “tree to fork”. By documenting each step of the olive oil’s journey, you can be sure that what’s on the label is true. Currently, Tunisia’s Terra Delyssa Extra Virgin Olive Oil is the only supplier in the world using this technology. [1] IBM Newsroom: CHO Taps IBM Food Trust to Provide Insight on Quality and Origin of Terra Delyssa Extra Virgin Olive Oil.